Godrej Security Solutions Expands its Physical Security Products Range; Launches ‘SmartFog’ and ‘AccuGold’
~ The brand at the Secure 4.0 unveiled ‘SmartFog’ and ‘AccuGold’, the latest innovations for financial institutions and Jeweler Community ~
India, 21 February 2023: Godrej Security Solutions, a division of Godrej & Boyce, the flagship company of the Godrej Group, today launched their latest innovations ‘SmartFog’ and ‘AccuGold’ at their event Secure 4.0.
The ‘SmartFog’, is a powerful fogging security system enabled to stop intruders in their tracks, whereas the ‘AccuGold’ is equipped to determine gold purity with the highest accuracy without damaging the ornament. Both these innovations are designed to take the brand’s physical security range of products to the next level establishing them as leaders in the space of institutional security. Godrej Security Solutions is keen on transforming the financial institutions and the jewellery sector through such technology and products.
The growing presence of regional rural bank branches and private banks targeting rural customers has triggered a massive growth across India. Moreover, gold jewellery manufacturing units have a strong demand for storage of gold and other valuables i.e., safes and strong room doors. In addition to this, the late rise in crime rates has created awareness among Jewellers with respect to higher grade of safes and doors and technologically advanced security systems.
Speaking on the occasion, Mr. Pushkar Gokhale, Business Head, Godrej Security Solutions, said, “At Godrej Security Solutions we are committed towards continuously innovating and delivering effective solutions to meet the security needs of our customers. Over the last few years, we have witnessed the growth and demand for physical security products range across India and we are expanding our physical security product offerings in the institutional security segment. Currently, we are at the early adoption stage and going by the overwhelming response shown during our roadshows and demonstrations, we expect annual sales of 5000 units (for both products) in next 2 years horizon and an expected growth of 25% in revenue. With the launch of ‘SmartFog’ and ‘AccuGold’, we aim to offer our customers cutting edge, holistic, and integrated security solutions giving them the peace of mind to feel secure about their businesses. We are confident that both these innovative offerings will aid the brand to successfully spearhead and play a significant role in growth across India’s fast growing physical security products category.”
Smart Fog is one of a kind and first ever concept to be introduced in Indian market. This revolutionary product adds extra layer of protection to the overall security ecosystem of banks and jewellers. It utilizes advanced technology to detect unauthorized attempts to open any vault or safe. It is equipped with remote cloud based application as well as wireless technology for triggering the system. When triggered, Smart Fog emits a thick fog made of concentrated liquefied glycol – harmless to humans but capable of causing panic and immobilizing the culprit owing to zero visibility, allowing ample of time to the on-site personnel to take necessary measures.
AccuGold is the most advanced and accurate gold purity-testing machine. AccuGold is designed to give the accurate composition of any ornament under testing, without damaging the ornament in any way, making it a perfect choice for jewellers, banks, and financial institutions who seek the highest accuracy to determine gold purity.
Secure 4.0 is a continuation of the initiative by Godrej Security Solutions to spread awareness around the change in type of threats and making users conscious about upgrading to the best security measures. The previous edition in 2021, the Secure Spaces Banking Conclave bought together banking industry stalwarts to discuss how the banking industry needs to transform their institutional security.
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About Godrej Security Solutions:
Godrej Security Solutions is a division of Godrej & Boyce Mfg. Co. Ltd and part of the USD 4.1 billion Godrej Group. A pioneer and leader in the business, Godrej Security Solutions Division is the largest manufacturer and marketer of Security Solutions in India. It is the largest supplier of security solutions to several prestigious banking, corporate and public institutions. For the first time in the category and the industry, Godrej Security Solutions Division has been awarded the Superbrand status. It has also won the “Most Preferred brand” award in the Home Segment. The Division currently exports its products to over 45 countries including Middle East Asia, South East Asia, Far East Asia, East Africa, the US, Europe and the SAARC Countries.
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