82% Mumbaikars consciously moved towards sustainable living: Godrej
Property Home Livability Factors
Key highlights of the report:
82% Mumbai homebuyers feel motivated to lead a sustainable lifestyle at home
80% of homebuyers in Mumbai find it important to develop hobbies and passions and want
designated spaces in their homes for the same
78% Mumbaikars feel it is important to have an office set-up at home
Mumbai, August 12, 2022: 82% of respondents in Mumbai admitted that the pandemic influenced
and motivated them towards a sustainable lifestyle at home. 84% Mumbaikars found it important to
connect with nature in and around their homes, revealed the recent Home Livability Factors study by
Godrej Properties. The study found Mumbaikars have become more conscious, try and save energy
and resources, avoid food wastage and use sustainable products whenever possible.
Home Livability Factors underscores the fundamental shift in homebuyers’ preferences with the
onset of the pandemic and the significant alterations that it has brought about in their preference
for residential apartments.
Mr. Rakesh Kumar, Chief Design Officer, Godrej Properties, said, “Homebuyers are now going
beyond the basic checklist and are on the lookout for very specific, custom-designed, and smart
homes which are not only technologically evolved but offer contemporary facilities in terms of safety,
security, and more. Home life is now centred on health and wellbeing which has led to a strong
significance for an open and safe living environment.”
The study found 80% of Mumbaikars feel that it is important to develop hobbies and passions, and
they even developed spaces in their homes to practice the same. Mental health and well-being was
another key concern during the pandemic, 58% of Mumbai homebuyers agreed that they try to
ensure a healthy and safe living environment While 24% admitted that their home life is centered on
their physical and mental wellbeing.
Post pandemic there has been a value shift in the mind-set of homebuyers and homes are now an
abode that can cater to diverse needs of homebuyers. 78% of Mumbaikars feel it’s important to
have an office setup at home. While 58% feel that a home will never replace their office, 20% said
that they had completely adapted and have an office setup at the home office during the pandemic.
Now people are more conscious of their expectations from a home. Homes are no more just a ‘living
space’ from their homes. They also look at the proximity of housing complexes to their place of work
as among key decision-making criteria before investing in a homes. 84% of people ranked the cost of
purchase and amenities such as access to services (shops, schools, public spaces, etc. as an
important criteria and 80% feel the reputation or the brand equity of the builder/promoter is
important to them in home selection.
About Godrej Properties Limited
Godrej Properties brings the Godrej Group philosophy of innovation, sustainability, and excellence to
the real estate industry. Each Godrej Properties development combines a 125-year legacy of
excellence and trust with a commitment to cutting edge design, technology, and sustainability. In FY
2021, Godrej Properties emerged as the largest developer in India by the value and volume of
residential sales achieved. Godrej Properties has deeply focused on sustainable development. In
2010, GPL committed that all of its developments would be third party certified green buildings. In
2020 and again in 2021, the Global Real Estate Sustainability Benchmark ranked GPL #1 globally
amongst listed residential developers for its sustainability and governance practices. In 2017, GPL
was one of the founding partners of the Sustainable Housing Leadership Consortium (SHLC), whose
mission is to spread sustainable development practices across the Indian real estate sector. In recent
years, Godrej Properties has received over 300 awards and recognitions, including the Porter Prize
2019, The Most Trusted Real Estate Brand in the 2019 Brand Trust Report, Builder of the Year at the
CNBC-Awaaz Real Estate Awards 2019, and The Economic Times Best Real Estate Brand 2018.
For further information, please contact:
Mr. Anurag David
Corporate Communications
Godrej Industries Limited
Email: Anurag.david@godrejinds.com
Mobile: +91 93225 01136
Mr. Taizun Motiwala
Account Manager
Adfactors PR
Email: taizun.motiwala@adfactorspr.com
Mobile: +91 8879873092
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