Godrej Expert Rich Crème launches INR 15 mini pack, offers 10X aloe vera care and ammonia-free hair colour
Mumbai, May 16: One of India’s largest selling hair colour, Godrej Expert Rich Crème, from the house of Godrej Consumer Products Limited, launched its new mini pack at just INR 15. The new variant ensures that greying of hair can just be solved in INR 15.
The product offer the goodness of 10X aloe vera and is ammonia-free leading to natural-looking beautiful hair. To promote this new variant, Godrej Expert Rich Crème has unveiled a TVC campaign featuring actress Anushka Sharma who is also its brand ambassador. The mini pack of Godrej Expert Rich Crème is available in two colour choices – Natural brown and natural black.
Speaking about the new launch, Somasree Bose Awasthi, Chief Marketing Office, Godrej Consumer Products Limited (India) said, “With Godrej Expert Rich Crème, we are constantly innovating and making hair colour accessible for everyone at an affordable price point. The newly launched mini pack offers the same goodness of 10X aloe vera and ammonia-free colours. The mini pack will enable us to drive further penetration of the crème hair colour across various geographies”
Godrej Expert Rich Crème is India’s most trusted brand for hair colour with innovative product formulation that is specially curated for Indian hair. The special formulation is enriched with aloe vera conditioning formula that nourishes hair while ensuring the coverage of grey hair, thereby making the hair incredibly soft. Getting rid of the hassle, users simply have to mix, apply and rinse for complete coverage and nourished hair.
About Godrej Consumer Products Ltd:
Godrej Consumer Products is a leading emerging markets company. As part of the 124-year young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations.
Today, our Group enjoys the patronage of 1.15 billion consumers globally, across different businesses. In line with our 3 by 3 approach to international expansion at Godrej Consumer Products, we are building a presence in 3 emerging markets (Asia, Africa, Latin America) across 3 categories (home care, personal wash, hair care). We rank among the largest household insecticide and hair care players in emerging markets. In household insecticides, we are the leader in India, the second largest player in Indonesia and are expanding our footprint in Africa. We are the leader in serving the hair care needs of women of African descent, the number one player in hair colour in India and Sub-Saharan Africa, and among the leading players in Latin America. We rank number two in soaps in India and are the number one player in air fresheners and wet tissues in Indonesia.
But for us, it is very important that besides our strong financial performance and innovative, much-loved products, we remain a good company. Approximately 23 per cent of the promoter holding in our Group is held in trusts that invest in the environment, health and education. We are also bringing together our passion and purpose to make a difference through our ‘Good & Green’ approach to create a more inclusive and greener India.
At the heart of all of this, is our talented team. We take much pride in fostering an inspiring workplace, with an agile and high-performance culture. We are also deeply committed to recognising and valuing diversity across our teams.
