Club Mahindra’s Project Saksham Empowers Women and Helps them Earn a Livelihood
~The project has helped over 140 women gain financial independence
~ To increase average monthly income of each beneficiary by Rs. 5000
Mumbai, XX July 2022: Club Mahindra, the flagship brand of Mahindra Holidays & Resorts India Limited, has been promoting entrepreneurship among women with their Project Saksham, which aims to help women earn a livelihood.
Club Mahindra has social upliftment built into its very ethos, and in addition to empowering women, this project will be tackling the problem of low female labour force participation, while also aiding them in getting an additional source of income. It has been observed that while women may have skills and the drive to pursue their own ventures, they lack the necessary tools and resources to do so, and that is the very problem this project will be tackling.
Project Saksham begins with the identification of beneficiaries, who will be shortlisted in order of priority. Those who possess necessary skills but lack the means to kickstart their venture, as well as those most in need of support will be at the top of this list. A total of 144 women will be shortlisted and provided material and equipment worth Rs. 15,000 each.
After interacting with these women to understand the nature of their businesses and the materials needed, the team will gauge their requirements and provide the same. Post this, the beneficiaries will be followed up with for a course of three months, so the consultation team can help iron out any difficulties they may face, and also to assess the impact of the aid provided.
This project, one of many very dear to Club Mahindra, will achieve two main goals, getting women entrepreneurs to restart their businesses which were closed due to the pandemic, and increasing their average monthly income. Implemented by United Way of Mumbai, this project is expected to increase the average monthly income of each beneficiary by Rs. 5000.
Project Saksham is in alignment with 2 of the United Nations’ very crucial Sustainable Development Goals, SDG 8, which aims at Promoting sustained, inclusive and sustainable economic growth, full productive employment and decent work for all, as well as SDG 4, which aims to achieve gender equality and empower all women and girls.
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For further details, please contact Adfactors PR:
Priya Shetty | Adfactors PR | +91 9870774424 | priya.shetty@adfactorspr.com
Nusrat Naik| +91 9769067619 | nusrat.naik@adfactorspr.com
About Mahindra Holidays & Resorts India Limited
Mahindra Holidays & Resorts India Limited (MHRIL), India’s leading company in the leisure hospitality industry, offers quality family holidays primarily through vacation ownership memberships. While Club Mahindra is the flagship brand with a 25-year membership, the other products offered by the company are – Bliss, Go Zest, Club Mahindra Fundays and Svaastha Spa.
As of September 30, 2021, MHRIL has 78 resorts across India & abroad and its subsidiary, Holiday Club Resorts Oy, Finland, a leading vacation ownership company in Europe has 33 Timeshare Destinations and 9 Spa Resorts across Finland, Sweden and Spain.
Visit us at www.clubmahindra.com
About Mahindra
Founded in 1945, the Mahindra Group is one of the largest and most admired multinational federations of companies with 260,000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility vehicles, information technology and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality and real estate. The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, to drive positive change in the lives of communities and stakeholders to enable them to rise.
